The GMGap Blog

Many people now try to promote themselves and their businesses on the World Wide Web. Every time you use a search engine to find information about a popular topic or maybe products you want to buy you find Websites that have been optimized for search. Search engine optimization is the art of building Websites that rank well for selected searches on the Web. People who use search engine optimization may have studied the new science of SEO Theory.

SEO Theory teaches people how to create Websites that search engines trust and index. By learning SEO theory you can improve how your Website performs in search engines, thus getting more people to visit your site through Web search. SEO theory offers Webmasters a safe place to start learning how to improve their search results. By using SEO theory you avoid falling for temporary tricks and deceptive practices that get people into trouble.

Some of the best SEO theory is demonstrated by popular blogs that follow what are called “best practices” in the SEO industry. These best practices stress the creation of good content over other practices. Some SEOs harrass other Webmasters with constant requests for links, or they leave worthless comments on blogs that contain links. These kinds of sneaky practices are criticized by people who practice good SEO theory.

If you have a Website you want to promote in search engines you will want to learn about how search engines look at Websites. Search engines study how Websites behave which means they look at what Websites do with their content and where they link to. If your Website links to suspicious Websites then search engines will be suspicious about your Website. The more good links you include on your site the better the search engines think your site may be. But some bad practices can override all the good things you do. Proper SEO theory teaches people to avoid risky behaviors.

Some people in the SEO industry teach the wrong ideas. They run tests and look at a lot of data but they come to bad conclusions because they don’t know how to filter out their assumptions from the data, or they look at data that is affected by too many factors. SEO theory teaches that most if not all SEO tests are unreliable because they are not conducted properly. If you want to learn more about SEO theory you should visit the SEO Theory blog at www.seo-theory.com.